TM Brand Asset Portal / Brand Guidelines

Brand Guidelines

Everything you need to express the TM brand consistently.
Version 3.2 ยท May 2026

A clear, confident and human brand.

These guidelines help everyone create consistent, distinctive experiences that move Malaysia forward.

01

Brand Overview

Our identity is built to be unmistakably TM: progressive, optimistic and proudly Malaysian.

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02

Mission & Vision

We make life and business easier for a better Malaysia, guided by our promise: Your Next Is Now.

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03

Logo Usage

Use only approved master artwork. Maintain proportion, contrast and sufficient breathing room.

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04

Clear Space

Protect the mark with clear space equal to the height of the T in the TM signature.

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05

Minimum Size

Our identity is built to be unmistakably TM: progressive, optimistic and proudly Malaysian.

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06

Incorrect Usage

We make life and business easier for a better Malaysia, guided by our promise: Your Next Is Now.

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07

Colours

Use only approved master artwork. Maintain proportion, contrast and sufficient breathing room.

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08

Typography

Protect the mark with clear space equal to the height of the T in the TM signature.

Inter BoldAa Bb Cc 0123
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09

Photography

Our identity is built to be unmistakably TM: progressive, optimistic and proudly Malaysian.

photography-example.png
010

Illustration

We make life and business easier for a better Malaysia, guided by our promise: Your Next Is Now.

illustration-example.png
011

Iconography

Use only approved master artwork. Maintain proportion, contrast and sufficient breathing room.

iconography-example.png
012

Tone of Voice

Protect the mark with clear space equal to the height of the T in the TM signature.

tone-of-voice-example.png